Of all the ways to buy insurance today, why should we go the traditional route? Why do we still need the middle man when we can simply request a 'quote' from the first Google search result?
The reasons are many, but we'll keep them at five today. First, let's identify our audience.
Who Needs an Insurance Agent?
While the industry defines us as insurance agents/brokers, we identify as insurance advisors, champions and advocates of our clients. To be technically correct, we'll use industry terminology for this post.
So who needs an insurance broker? If you're a college student with a single car, it's you. The cheapest quotes atop the first page of your Google search will probably suffice.
Here are a few personal and commercial profiles that should have an agent:
- Any one seeking life insurance
- Successful individuals and families
- Celebrities and professional sports players
- Individuals or families who lease/own one or more properties
- Business owners
- HR managers
- Property managers
- Foreign governments
- Government contractors
- Corporate service managers
5 Benefits of Having an Insurance Agent
WATCH: What Serving Clients Means to Us
The Writer's Take
Believe it or not, some people still don't know the difference between an insurance agent and an insurance company. But if you know the difference and currently purchase insurance direct, maybe these benefits will change your mind.
Remember, you will pay the same premium whether you are going direct or through an insurance broker. The cost is the same. If you gave me a Mercedes and a Hyundai for the same price, I'd go with the Benz every time. But hey, that's just the writer's take.